Later this year, Cos will open its online store in China," Persson said. "We keep expanding our brands online through our own channels as well as through digital marketplaces. According to its website, & Other Stories is a " a one-stop styling destination filled with collections from three design ateliers in Paris, Stockholm and Los Angeles." As with Cos, the brand is typically more expensive than H&M.Ĭos currently has 255 stores, and & Other Stories has 63. & Other Stories, launched in 2010, offers shoes, bags, accessories, beauty products, stationery and women's clothing. While the philosophy is similar to that of H&M in terms of creating relatively affordable fashion, the brand has previously stated that "Cos prices start where H&M's finish." While H&M is struggling to fix its brand issues, its sister stores appear to be on a better track.Ĭos, short for Collection of Style, is known for its high-quality, thoughtful, and timeless designs meant to "last beyond the season," according to its website. Persson said in September that inventory is still higher than planned, but the brand is "increasing automation" and "optimizing the logistics network," putting H&M in a better position than it was in this time last year. It also has struggled with inventory - in June, the brand had over $4 billion worth of unsold clothing.
" Customers have responded positively to the changes we are making, for example, in those H&M stores where we are trying out various adjustments to the selection, product presentation and store image to better suit the taste and shopping patterns of the local customers," CEO Karl-Johan Persson said in the brand's most recent earnings call in September. The brand struggled throughout 2017, and it has spent this year trying to correct issues like high prices and low-quality clothing.
H&M is the largest brand owned by H&M group, with 4,353 stores worldwide.
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