Public relations firms often complain that prospective clients go fishing for ideas and then implement the best ones without retaining the firms that suggested them.
The first level is the request by the client for a proposal of ideas from the public relations firm. This is a good idea at two levels of the process. If you are working for or with a public relations firm, it is important that a contract or letter of agreement be signed.
You may need to make contracts with clients, freelancers, and various facilities. Contracts can be verbal, but it is much safer to put them in writing. If any of these elements is missing, no contract exists. A contract is a legal agreement that contains three elements: offer and acceptance, time, and consideration - in the simplest terms, this means that it states what will be done, when it will be done, and how much will be paid.
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